The Balkan Peninsula is home to the last wild rivers in Europe. However, a deluge of more than 3,000 proposed hydropower developments threaten to destroy the culture and ecology of this forgotten region.
Case Study ↓
Campaign Creative Direction
Working with internal design team to establish a campaign-specific style guide to accompany the initiative and pair well with a full-length feature documentary.
Microsite Experience
In partnership with an external design and development team, we architected an immersive experience that tied together the issues and provided effective pathways for activism.
Global Campaign Toolkit
To raise awareness and gain signatures, we leveraged social media with an education and activism communications plan that focused on dispelling the myths of hydroelectric dams and the impact on communities living in the Balkan region.
Communicating to a global audience in multiple languages through a modular toolkit that provided flexibility as the campaign evolved and picked up momentum.
Key Takeaways
Since working on this campaign, the Albanian Minister for Environment has rejected the construction of the Kalivaç dam, which would have destroyed the unique river system of the Vjosa forever. President Ilir Meta and Prime Minister Edi Rama have also given their support to the establishment of a Vjosa National Park.