Hey Friend,

I’m Levon Sharrow — a Canadian designer crafting notable experiences for iconic brands and humanitarian causes. These days, I’m the Experience Design Director at Patagonia.

Work History

Unrelenting empathy & observational curiosity have been the major pillars in my design approach. My foundation was built on an emphasis for graphic design standards, and has evolved naturally to experiential and interactive mediums. I see design as a set of multiple tools in a toolkit, including the way you lead people and influence outcomes.

  • Experience Design Director
    March 2020-Present

    Global director and team manager of the Experience Design function at Patagonia — a complimentary pairing of User Experience and Content Design Teams. Day to day, I lead squad-based teams of designers to create brand storytelling and commerce focused experiences for Patagonia‘s key customer touchpoints in digital. In my tenure, I’ve directed multiple creative campaigns and experience strategies for product launches and environmental initiatives that have garnered global earned media (The President Stole Your Land), business growth (Omnichannel Re-design) and environmental impact (Blue Heart of Europe). Lately, one major objective has been leading a mixed discipline team through the integration of browsing, trading and buying new and used clothing online.

    Digital Art Director
    (Mar 2017–March 2020)

  • Senior Designer, Digital Innovation
    (Mar 2015–May 2016)

    As part of the Nike Global Innovation team, my focus was on transforming the visual design and user experience of Nike.com, with a focus on personalization. My role was to lead and collaborate with agency partners to develop best in class interactive work for Nike. The complexity in aligning user journeys, brand strategy and storytelling content at a global scale also factors into the process beyond visual design and user experience.

  • Senior Art Director, Apple
    (Mar 2014–Mar 2016)

    As part of an embedded agency at Apple, my role as Senior Art Director began with the redesign of apple.com and has continued onto further projects. Recently, I’ve completed work for the soon to be launched Apple Newsroom, campaign launches, visioning for the Apple Store app and Apple’s future Accessories efforts. My duties have run the gamut from hands-on pixel precision design, and art direction, to solving complicated user experience challenges.

  • Senior Digital Designer
    (May 2016–Feb 2017)

    In my role, I worked across both product marketing and product to bring visual and experiential cohesion representative of the brand identity and product experience. In my time, I designed a refreshed UI system by collaborating broadly with engineers, marketing, ux and senior leadership. I was fortunate to play a key role in bringing disciplines together by visualizing the end to end customer journey from initial marketing assets through to functional software screens.

  • RedRhino
    Creative Director
    (May 2013–Mar 2014)

    Built and led the digital division, overseeing national campaigns and brand identity projects for 3M, Bridgestone, and more. Directed a multidisciplinary team to elevate the firm's digital capabilities. Then I moved out of the country to grow and expand my design career.

    Arcane
    Interactive Art Director
    (Aug 2011–Apr 2013)

    RedRhino
    Senior Graphic Designer
    (Oct 2009–Jul 2011)

    LeMans Corporation
    Junior Graphic Designer
    (Oct 2007–Oct 2009)

Case Studies

  • Patagonia ReDesign

    E-commerce meets activism through storytelling. A full overhaul of the experience and design language of Patagonia’s global digital channels.

    Case Study

  • Nike+ App & Nike Feed

    Unifying the brand experience across digital touchpoints through deep personalization and curated storytelling.

    Case Study

  • Apple.com Flagship

    Designing Apple’s first omnichannel commerce experience through expressive content and intuitive interaction design.

    Case Study

  • Blue Heart of Europe

    Raising awareness and securing environmental protections through an immersive global campaign.

    Case Study

About Me

I’ve had the privilege to volunteer with people and organizations around the world through design, sport and environmental activism. I have a fair share of wild stories and stories from the wild.

Watch ‘Values-Driven Design’ Live from Design Leadership Summit 2023

In my personal life, I enjoy a balanced cup of creation and recreation. I write and produce music for fun and film. My best friend is my dog Norm. I like to give back to the design community through mentorship and open knowledge sharing. This past year, I began learning stone carving, because why not learn an ancient skill that will take me decades to learn?

Watch ‘Re-Designing Retail’ from Figma

If you’ve made it this far, I appreciate your time. I like to get hands on with design, it’s fun, and don’t shy away from doing what it takes to set the right vibe and conditions for design collaboration to flourish. If you have any questions, don’t hesitate to reach out.