E-commerce meets activism. An intentional balance between product, purpose and story that unifies Patagonia’s digital design language.
Case Study ↓
Patagonia.com ReDesign
A customer-focused evolution that empowered business, and shifts Patagonia’s online presence from a basic online store to a brand-encompassing experience that connects customers with their mission.
Role
User Experience Strategy
Design System & Standards
Structure & Taxonomy
Creative Guidelines
Therapy & Humour
Key Takeaways
Focus, clarity, and simplicity became our guiding UX principles, which allowed us to help tell compelling stories—while maintaining both emotional feeling and rational understanding. We set out to strip away any excess that did not support our larger goal of one, centralized digital experience.
25%+ in mobile conversion
2 Webbys / 1 Nomination
Gartner IQ Index #6
1 Global Experience*
